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Marketing 2.0 : bridging the gap between seller and buyer through social media marketing

Author: Bernie Borges
Publisher: Tucson, AZ : Wheatmark, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bernie Borges
ISBN: 9781604942880 1604942886
OCLC Number: 466486845
Description: xii, 299 pages ; 23 cm
Other Titles: Bridging the gap between seller and buyer through social media marketing
Responsibility: Bernie Borges.

Abstract:

"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques"--Cover.

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