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Marketing : a resource book

Author: Andy Hutchings
Publisher: London : Pitman, 1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Introduces the core concepts of marketing within a practical framework and contains a detailed glossary of marketing.
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Document Type: Book
All Authors / Contributors: Andy Hutchings
ISBN: 0273607359 9780273607359
OCLC Number: 32893911
Description: vii, 334 pages : illustrations ; 23 cm
Responsibility: Andy Hutchings.

Abstract:

This text provides a wide range of material for use in group work, seminars, exam preparation and as a study aid. It includes extracts from the press and from journals and aims to present a European  Read more...

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