skip to content
Marketing across cultures Preview this item
ClosePreview this item
Checking...

Marketing across cultures

Author: Jean-Claude Usunier; Julie Anne Lee
Publisher: Harlow : FT Prentice Hall, 2009.
Edition/Format:   Print book : English : 5th edView all editions and formats
Summary:
'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jean-Claude Usunier; Julie Anne Lee
ISBN: 9780273713913 0273713914
OCLC Number: 302062180
Notes: Previous edition: 2005.
Description: xvi, 479 pages : illustrations ; 25 cm
Contents: Introduction --
Part 1. The cultural variable in international marketing --
1. The cultural process --
2. Cultural dynamics 1 : time and space --
3. Cultural dynamics : interactions, mindsets and behaviours --
Part 2. The integration of local consumption in a global marketing environment --
4. Cross-cultural consumer behaviour --
5. Local consumers and the globalization of consumption --
6. Cross-cultural market research --
Part 3. Marketing decision for the intercultural environment --
7. Intercultural marketing strategy --
8. Product policy 1 : physical, service and symbolic attributes --
9. Product policy 2 : managing meaning --
10. The critical role of price in relational exchange --
11. International distribution and sales promotion --
Part 4. Intercultural marketing communications --
12. Language, culture and communication --
13. Intercultural marketing communications 1 : advertising --
14. Intercultural marketing communications 2 : personal selling, networking and public relations --
Author index --
Subject index.
Responsibility: Jean-Claude Usunier, Julie Anne Lee.

Abstract:

'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/302062180> # Marketing across cultures
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "302062180" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/874978#Place/harlow> ; # Harlow
    schema:about <http://id.worldcat.org/fast/976084> ; # Intercultural communication
    schema:about <http://experiment.worldcat.org/entity/work/data/874978#Topic/export_marketing_social_aspects> ; # Export marketing--Social aspects
    schema:about <http://id.worldcat.org/fast/976840> ; # International business enterprises--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/874978#Topic/internationales_marketing> ; # Internationales Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh85067379> ; # International business enterprises--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/874978#Topic/interkulturelles_management> ; # Interkulturelles Management
    schema:about <http://id.worldcat.org/fast/918723> ; # Export marketing--Social aspects
    schema:about <http://dewey.info/class/658.84/e22/> ;
    schema:bookEdition "5th ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/9260149198314174940005> ; # Julie Anne Lee
    schema:creator <http://viaf.org/viaf/85278933> ; # Jean-Claude Usunier
    schema:datePublished "2009" ;
    schema:description "'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries."@en ;
    schema:description "Introduction -- Part 1. The cultural variable in international marketing -- 1. The cultural process -- 2. Cultural dynamics 1 : time and space -- 3. Cultural dynamics : interactions, mindsets and behaviours -- Part 2. The integration of local consumption in a global marketing environment -- 4. Cross-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. Cross-cultural market research -- Part 3. Marketing decision for the intercultural environment -- 7. Intercultural marketing strategy -- 8. Product policy 1 : physical, service and symbolic attributes -- 9. Product policy 2 : managing meaning -- 10. The critical role of price in relational exchange -- 11. International distribution and sales promotion -- Part 4. Intercultural marketing communications -- 12. Language, culture and communication -- 13. Intercultural marketing communications 1 : advertising -- 14. Intercultural marketing communications 2 : personal selling, networking and public relations -- Author index -- Subject index."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/874978> ;
    schema:inLanguage "en" ;
    schema:name "Marketing across cultures"@en ;
    schema:productID "302062180" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/302062180#PublicationEvent/harlow_ft_prentice_hall_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/874978#Agent/ft_prentice_hall> ; # FT Prentice Hall
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016990201&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016990201&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:workExample <http://worldcat.org/isbn/9780273713913> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA8C0991> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/302062180> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/874978#Agent/ft_prentice_hall> # FT Prentice Hall
    a bgn:Agent ;
    schema:name "FT Prentice Hall" ;
    .

<http://experiment.worldcat.org/entity/work/data/874978#Topic/interkulturelles_management> # Interkulturelles Management
    a schema:Intangible ;
    schema:name "Interkulturelles Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/874978#Topic/internationales_marketing> # Internationales Marketing
    a schema:Intangible ;
    schema:name "Internationales Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85067379> # International business enterprises--Social aspects
    a schema:Intangible ;
    schema:name "International business enterprises--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/918723> # Export marketing--Social aspects
    a schema:Intangible ;
    schema:name "Export marketing--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/976084> # Intercultural communication
    a schema:Intangible ;
    schema:name "Intercultural communication"@en ;
    .

<http://id.worldcat.org/fast/976840> # International business enterprises--Social aspects
    a schema:Intangible ;
    schema:name "International business enterprises--Social aspects"@en ;
    .

<http://viaf.org/viaf/85278933> # Jean-Claude Usunier
    a schema:Person ;
    schema:familyName "Usunier" ;
    schema:givenName "Jean-Claude" ;
    schema:name "Jean-Claude Usunier" ;
    .

<http://viaf.org/viaf/9260149198314174940005> # Julie Anne Lee
    a schema:Person ;
    schema:familyName "Lee" ;
    schema:givenName "Julie Anne" ;
    schema:name "Julie Anne Lee" ;
    .

<http://worldcat.org/isbn/9780273713913>
    a schema:ProductModel ;
    schema:isbn "0273713914" ;
    schema:isbn "9780273713913" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.