skip to content
Marketing across cultures Preview this item
ClosePreview this item
Checking...

Marketing across cultures

Author: Jean-Claude Usunier
Publisher: Essex, England ; New York : Financial Times/Prentice Hall, ©2000.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:

Based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices, this work offers an approach to global marketing. It emphasizes comparisons of global  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Usunier, Jean-Claude.
Marketing across cultures.
Essex, England ; New York : Financial Times/Prentice Hall, ©2000
(OCoLC)895117465
Document Type: Book
All Authors / Contributors: Jean-Claude Usunier
ISBN: 0130106682 9780130106681
OCLC Number: 41090727
Description: xv, 627 pages : illustrations ; 24 cm
Contents: Introduction: Marketing in the global villages --
pt. 1. The cultural variable in international marketing. 1. The cultural process. 2. Cultural dynamics 1: Time and space. 3. Cultural dynamics 2: Interactions, mindsets and behaviours --
pt. 2. The integration of local consumption in a global marketing environment. 4. Cross-cultural consumer behaviour. 5. Local consumers and the globalization of consumption. 6. The convergence of marketing environments world-wide. 7. Cross-cultural market research --
pt. 3. Marketing decisions for the intercultural environment. 8. Intercultural marketing strategy. 9. Product policy 1: Physical, service and symbolic attributes. 10. Product policy 2: Managing meaning.
Responsibility: Jean-Claude Usunier.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/41090727> # Marketing across cultures
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "41090727" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/5218453192#Place/essex_england> ; # Essex, England
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    schema:about <http://experiment.worldcat.org/entity/work/data/5218453192#Topic/marches_d_exportation_aspect_social> ; # Marchés d'exportation--Aspect social
    schema:about <http://experiment.worldcat.org/entity/work/data/5218453192#Topic/interculturele_communicatie> ; # Interculturele communicatie
    schema:about <http://id.loc.gov/authorities/subjects/sh85067379> ; # International business enterprises--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/5218453192#Topic/export_marketing_social_aspects> ; # Export marketing--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/5218453192#Topic/entreprises_multinationales_aspect_social> ; # Entreprises multinationales--Aspect social
    schema:about <http://dewey.info/class/658.848/e21/> ;
    schema:about <http://id.worldcat.org/fast/976840> ; # International business enterprises--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/5218453192#Topic/communication_interculturelle> ; # Communication interculturelle
    schema:about <http://experiment.worldcat.org/entity/work/data/5218453192#Topic/internationale_marketing> ; # Internationale marketing
    schema:about <http://id.worldcat.org/fast/976084> ; # Intercultural communication
    schema:about <http://id.worldcat.org/fast/918723> ; # Export marketing--Social aspects
    schema:bookEdition "3rd ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2000" ;
    schema:creator <http://viaf.org/viaf/85278933> ; # Jean-Claude Usunier
    schema:datePublished "2000" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/5218453192> ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/895117465> ;
    schema:name "Marketing across cultures"@en ;
    schema:productID "41090727" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/41090727#PublicationEvent/essex_england_new_york_financial_times_prentice_hall_2000> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/5218453192#Agent/financial_times_prentice_hall> ; # Financial Times/Prentice Hall
    schema:workExample <http://worldcat.org/isbn/9780130106681> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/41090727> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/5218453192#Agent/financial_times_prentice_hall> # Financial Times/Prentice Hall
    a bgn:Agent ;
    schema:name "Financial Times/Prentice Hall" ;
    .

<http://experiment.worldcat.org/entity/work/data/5218453192#Place/essex_england> # Essex, England
    a schema:Place ;
    schema:name "Essex, England" ;
    .

<http://experiment.worldcat.org/entity/work/data/5218453192#Topic/communication_interculturelle> # Communication interculturelle
    a schema:Intangible ;
    schema:name "Communication interculturelle"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5218453192#Topic/entreprises_multinationales_aspect_social> # Entreprises multinationales--Aspect social
    a schema:Intangible ;
    schema:name "Entreprises multinationales--Aspect social"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5218453192#Topic/interculturele_communicatie> # Interculturele communicatie
    a schema:Intangible ;
    schema:name "Interculturele communicatie"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5218453192#Topic/internationale_marketing> # Internationale marketing
    a schema:Intangible ;
    schema:name "Internationale marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5218453192#Topic/marches_d_exportation_aspect_social> # Marchés d'exportation--Aspect social
    a schema:Intangible ;
    schema:name "Marchés d'exportation--Aspect social"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85067379> # International business enterprises--Social aspects
    a schema:Intangible ;
    schema:name "International business enterprises--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/918723> # Export marketing--Social aspects
    a schema:Intangible ;
    schema:name "Export marketing--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/976084> # Intercultural communication
    a schema:Intangible ;
    schema:name "Intercultural communication"@en ;
    .

<http://id.worldcat.org/fast/976840> # International business enterprises--Social aspects
    a schema:Intangible ;
    schema:name "International business enterprises--Social aspects"@en ;
    .

<http://viaf.org/viaf/85278933> # Jean-Claude Usunier
    a schema:Person ;
    schema:familyName "Usunier" ;
    schema:givenName "Jean-Claude" ;
    schema:name "Jean-Claude Usunier" ;
    .

<http://worldcat.org/isbn/9780130106681>
    a schema:ProductModel ;
    schema:isbn "0130106682" ;
    schema:isbn "9780130106681" ;
    .

<http://www.worldcat.org/oclc/895117465>
    a schema:CreativeWork ;
    rdfs:label "Marketing across cultures." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/41090727> ; # Marketing across cultures
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.