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Marketing advantage : your public relations image

Author: Carolyn Riddle; Richard Wm Brundage; Center for Advanced Media Studies.
Publisher: [Place of publication not identified] : Center for Advanced Media Studies, ©1997.
Series: Mastering the media
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Summary:
Shows how to take ownership of powerful media opportunities and provides tips on how to develop your own internal public relations team and how to put that team to work.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Carolyn Riddle; Richard Wm Brundage; Center for Advanced Media Studies.
OCLC Number: 40923985
Notes: Mastering the Media is a series of five video-based public relations courses for senior executives--back cover of the book.
Credits: Producer, Carolyn Riddle ; director, Dick Brundage.
Performer(s): Presenters, Carolyn Riddle and Richard Wm. Brundage.
Description: 1 videocassette (47 min.) : sound, color ; 1/2 in. + 1 book (15 pages ; 28 cm) in case 31 x 25 x 5 cm.
Details: VHS.
Series Title: Mastering the media
Other Titles: Your public relations image
Public relations image
Responsibility: written [and] produced by Carolyn Riddle.

Abstract:

Shows how to take ownership of powerful media opportunities and provides tips on how to develop your own internal public relations team and how to put that team to work.

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