zum Inhalt wechseln
The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and Web firms Titelvorschau
SchließenTitelvorschau
Prüfung…

The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and Web firms

Verfasser/in: Paul Roetzer
Verlag: Hoboken, N.J. : John Wiley, ©2012.
Ausgabe/Format   E-Book : Dokument : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
"Build a disruptive marketing agency for the modern age. The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with  Weiterlesen…
Bewertung:

(noch nicht bewertet) 0 mit Rezensionen - Verfassen Sie als Erste eine Rezension.

Themen
Ähnliche Titel

 

Online anzeigen

Links zu diesem Titel

Exemplar ausleihen

&AllPage.SpinnerRetrieving; Suche nach Bibliotheken, die diesen Titel besitzen ...

Details

Gattung/Form: Electronic books
Physisches Format Print version:
Roetzer, Paul, 1978-
Marketing agency blueprint.
Hoboken, N.J. : John Wiley, c2012
(DLC) 2011032163
(OCoLC)731913192
Medientyp: Dokument, Internetquelle
Dokumenttyp: Internet-Ressource, Computer-Datei
Alle Autoren: Paul Roetzer
ISBN: 9781118176900 1118176901 9781118176887 111817688X
OCLC-Nummer: 774290427
Beschreibung: 1 online resource (xviii, 237 p.) : ill.
Verfasserangabe: Paul Roetzer.

Abstract:

"Build a disruptive marketing agency for the modern age. The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--

Rezensionen

Nutzer-Rezensionen
Suche nach GoodReads-Rezensionen
Suche nach DOGObooks-Rezensionen…

Tags

Tragen Sie als Erste Tags ein.

Ähnliche Titel

Verwandte Themen:(3)

Nutzerlisten mit diesen Titeln (1)

Anfrage bestätigen

Sie haben diesen Titel bereits angefordert. Wenn Sie trotzdem fortfahren möchten, klicken Sie auf OK.

Verlinkung


<http://www.worldcat.org/oclc/774290427>
library:oclcnum"774290427"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/774290427>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:copyrightYear"2012"
schema:creator
schema:datePublished"2012"
schema:description""Build a disruptive marketing agency for the modern age. The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--"@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/916201002>
schema:genre"Electronic books."@en
schema:inLanguage"en"
schema:name"The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms"@en
schema:numberOfPages"237"
schema:publisher
schema:url<http://site.ebrary.com/id/10518784>
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=411535>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={09F757B4-7E69-4694-852A-6D2CCCD2E09C}&Format=410>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={09F757B4-7E69-4694-852A-6D2CCCD2E09C}&Format=50>
schema:url
schema:url<http://public.eblib.com/EBLPublic/PublicView.do?ptiID=817472>
schema:workExample
schema:workExample

Content-negotiable representations

Fenster schließen

Bitte in WorldCat einloggen 

Sie haben kein Konto? Sie können sehr einfach ein kostenloses Konto anlegen,.