跳到内容
The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and Web firms 预览资料
关闭预览资料
正在查...

The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and Web firms

著者: Paul Roetzer
出版商: Hoboken, N.J. : John Wiley, ©2012.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"Build a disruptive marketing agency for the modern age. The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with  再读一些...
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

类型/形式: Electronic books
附加的形体格式: Print version:
Roetzer, Paul, 1978-
Marketing agency blueprint.
Hoboken, N.J. : John Wiley, ©2012
(DLC) 2011032163
(OCoLC)731913192
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Paul Roetzer
ISBN: 9781118176900 1118176901 9781118176887 111817688X 1283401401 9781283401401
OCLC号码: 774290427
描述: 1 online resource (xviii, 237 pages) : illustrations
责任: Paul Roetzer.

摘要:

"Build a disruptive marketing agency for the modern age. The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--

评论

用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

争取是第一个!

相似资料

相关主题:(3)

这资料的用户列表 (1)

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


<http://www.worldcat.org/oclc/774290427>
library:oclcnum"774290427"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
rdf:typeschema:MediaObject
rdf:valueUnknown value: dct
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:copyrightYear"2012"
schema:creator
schema:datePublished"2012"
schema:description""Build a disruptive marketing agency for the modern age. The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--"@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/916201002>
schema:genre"Electronic books"@en
schema:inLanguage"en"
schema:name"The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms"@en
schema:publication
schema:publisher
schema:url<http://site.ebrary.com/id/10518784>
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=411535>
schema:url<http://rbdigital.oneclickdigital.com>
schema:url<http://www.myilibrary.com?id=340140>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={09F757B4-7E69-4694-852A-6D2CCCD2E09C}&Format=410>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={09F757B4-7E69-4694-852A-6D2CCCD2E09C}&Format=50>
schema:url<http://public.eblib.com/choice/publicfullrecord.aspx?p=817472>
schema:url<http://lib.myilibrary.com/detail.asp?ID=340140>
schema:workExample
schema:workExample
schema:workExample
wdrs:describedby

Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.