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Marketing : an international perspective

Author: Philip R Cateora; Susan M Keaveney
Publisher: Homewood, Ill. : Irwin, 1987.
Series: Irwin perspectives in international business.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Cateora, Philip R.
Marketing.
Homewood, Ill. : Irwin, 1987
(OCoLC)647089801
Document Type: Book
All Authors / Contributors: Philip R Cateora; Susan M Keaveney
ISBN: 0256056269 9780256056266
OCLC Number: 17442539
Description: xi, 172 pages : illustrations ; 23 cm.
Series Title: Irwin perspectives in international business.
Responsibility: Philip R. Cateora, Susan M. Keaveney.

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