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Marketing : an introduction

Author: David Pickton; Rosalind Masterson
Publisher: Maidenhead : McGraw-Hill Education, 2007.
Edition/Format:   Book : English : 2nd edView all editions and formats
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Document Type: Book
All Authors / Contributors: David Pickton; Rosalind Masterson
ISBN: 9780077115418 0077115414
OCLC Number: 171546990
Notes: Previous ed.: published as Introduction to marketing. 2003.
Description: p. cm.
Responsibility: David Pickton, Rosalind Masterson.

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