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Marketing analysis and decision making

Author: Burton Marcus; Edward Tauber
Publisher: Boston : Little, Brown, ©1979.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Burton Marcus; Edward Tauber
OCLC Number: 4956557
Description: xxiii, 368 pages : illustrations ; 23 cm
Contents: Analyzing marketing opportunities --
Marketing definition and mix.
Responsibility: Burton H. Marcus, Edward M. Tauber.

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