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Marketing analysis & decision making : text and cases with spreadsheets

Author: Darral G Clarke
Publisher: San Francisco CA : Scientific Press, ©1993.
Series: Scientific Press marketing software series.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Clarke, Darral G.
Marketing analysis & decision making.
San Francisco CA : Scientific Press, ©1993
(OCoLC)749119816
Document Type: Book
All Authors / Contributors: Darral G Clarke
ISBN: 0894262297 9780894262296 0894262289 9780894262289 0894262300 9780894262302
OCLC Number: 27835796
Description: 391 pages : illustrations ; 25 cm + 1 computer disc (5 1/4").
Contents: Chapter 1: Introduction; Chapter 2: An Introduction to Analytical Decision Making; Chapter 3: Early New Product Development; Chapter 4: Pre-Test Testing and Product Modification; Chapter 5: Test Marketing; Chapter 6: Marketing Mix Management; Chapter 7: An Approach to Analytical Marketing Decision Making.
Series Title: Scientific Press marketing software series.
Responsibility: Darral G. Clarke.

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