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Marketing and advertising regulation : the Federal Trade Commission in the 1990s

Author: Patrick E Murphy; William L Wilkie
Publisher: Notre Dame : University of Notre Dame, ©1990.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Conference papers and proceedings
Congresses
Additional Physical Format: Online version:
Marketing and advertising regulation.
Notre Dame : University of Notre Dame, ©1990
(OCoLC)551343216
Online version:
Marketing and advertising regulation.
Notre Dame : University of Notre Dame, ©1990
(OCoLC)607862796
Material Type: Conference publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Patrick E Murphy; William L Wilkie
ISBN: 0268013829 9780268013820 0268013837 9780268013837
OCLC Number: 21333210
Description: xix, 469 pages : illustrations ; 24 cm
Contents: Counsels's summary : the ABA Special Committee's report on the FTC (Kirkpatrick II) / Stephen Calkins --
Kirkpatrick II : views of a member of the Special Committee / Caswell O. Hobbs, III --
Comments by a consumer advocate at the CSPI / Bruce A. Silverglade --
Remarks by a consumer advocate at Consumers Union / Mark Silbergeld --
Comments by a State Attorney General / Linley Pearson --
The FTC and advertising regulation / Wallace S. Snyder --
The Federal Trade Commission : going, going ... / Louis W. Stern --
The FTC : an institution or an instrument? / William L. Wilkie --
Kirkpatrick II : a view from inside the Commission / William C. MacLeod --
Kirkpatrick II : counsel responds / Stephen Calkins --
The Federal Trade Commission in 1968 : times of turmoil and response / Mary Gardiner Jones. Reflections of a Commission staffer / Christian S. White --
Second-order effects of the FTC initiatives / H. Keith Hunt --
At the turning point : the Commission in 1978 / William J. Baer --
Comments on the Commission in 1978 / Thomas H. Stanton --
The FTC in 1978 : some observations from a marketing academic / Kenneth L. Bernhardt --
The FTC in 1988 : phoenix or finis? ; The FTC in 1989 : rising from the ashes? / Andrew J. Strenio, Jr. --
The FTC in the 1980s / J. Howard Beales, III --
Comments on the FTC in 1988 / John E. Calfee --
The Federal Trade Commission in historical perspective : the first fifty years / Mary Ellen Zuckerman --
Past FTC participation by marketing academics / Patrick E. Murphy --
Marketing academics at the FTC : reflections and recommendations / Mary Gardiner Jones. The marketing of alcohol : a spirited debate / Michael B. Mazis --
Charting a public policy agenda for cigarettes / Joel B. Cohen --
Executives' attitudes toward advertising regulation : a survey / Bonnie B. Reece and Stephen A. Greyser --
Some effects of marketing and advertising regulation / Harold H. Kassarjian --
The FTC and deceptive advertising : a performance assessment / Thomas C. Kinnear and Ann R. Root --
Identifying and resolving consumer information problems : a new approach / Paul N. Bloom --
The economics of information : research issues / Darlene B. Smith, Gary T. Ford, and John L. Swasy --
Empirical insights for the FTC : comments on the Bloom and Smith et al. papers / Joshua L. Wiener --
Perspectives on the future business environment and the Federal Trade Commission / John G. Keane. The markerting literature in public policy: 1970-1988 / Gregory T. Gundlach and William L. Wilkie --
Current role of research at the federal trade commission / Thomas J. Maronick --
Research needs of the FTC in the 1990s: voice of a lone FTC staff economist / Janis K. Pappalardo --
Research priorities for public policy and marketing in the 1990s / Thomas C. Kinnear --
Priority public policy research needs for the 1990s / Michael B. Mazis --
"Unfair methods of competition" in the 1990s: the example of frequent-flyer programs / Stephen Calkins --
A public policy research agenda for the 1990s / Alan R. Andreasen --
Appendix I: the federal trade commission act as amended by the Wheeler-lea act of 1938 --
AppendixII: report of the American bar association section of antitrust law special committee to study the role of the federal trade commission.
Responsibility: edited by Patrick E. Murphy and William L. Wilkie.

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