skip to content
Marketing and consumer behavior : concepts, methodologies, tools, and applications Preview this item
ClosePreview this item
Checking...

Marketing and consumer behavior : concepts, methodologies, tools, and applications

Author: Information Resources Management Association.
Publisher: Hershey, PA : Business Science Reference, [2015]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"--
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Marketing and consumer behavior.
Hershey, PA : Business Science Reference, [2015]
(DLC) 2014040000
(OCoLC)892804109
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Information Resources Management Association.
ISBN: 9781466673588 1466673583
OCLC Number: 902846572
Notes: "Premier reference source"--Cover.
Description: 1 online resource (2014 pages)
Responsibility: Information Resources Management Association, [editor].

Abstract:

"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/902846572> # Marketing and consumer behavior : concepts, methodologies, tools, and applications
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
   library:oclcnum "902846572" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/pau> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/2410477259#Topic/business_&_economics_consumer_behavior> ; # BUSINESS & ECONOMICS / Consumer Behavior
   schema:about <http://experiment.worldcat.org/entity/work/data/2410477259#Topic/marketing> ; # Marketing
   schema:about <http://dewey.info/class/658.8342/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/2410477259#Topic/consumer_behavior> ; # Consumer behavior
   schema:bookFormat schema:EBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/2410477259#Organization/information_resources_management_association> ; # Information Resources Management Association.
   schema:datePublished "2015" ;
   schema:description ""This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"--"@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2410477259> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/892804109> ;
   schema:name "Marketing and consumer behavior : concepts, methodologies, tools, and applications"@en ;
   schema:productID "902846572" ;
   schema:url <http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7357-1> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=947937> ;
   schema:url <http://alltitles.ebrary.com/Doc?id=11017445> ;
   schema:workExample <http://worldcat.org/isbn/9781466673588> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/902846572> ;
    .


Related Entities

<http://alltitles.ebrary.com/Doc?id=11017445>
   rdfs:comment "An electronic book accessible through the World Wide Web; click to view" ;
    .

<http://experiment.worldcat.org/entity/work/data/2410477259#Organization/information_resources_management_association> # Information Resources Management Association.
    a schema:Organization ;
   schema:name "Information Resources Management Association." ;
    .

<http://experiment.worldcat.org/entity/work/data/2410477259#Topic/business_&_economics_consumer_behavior> # BUSINESS & ECONOMICS / Consumer Behavior
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS / Consumer Behavior"@en ;
    .

<http://worldcat.org/isbn/9781466673588>
    a schema:ProductModel ;
   schema:isbn "1466673583" ;
   schema:isbn "9781466673588" ;
    .

<http://www.worldcat.org/oclc/892804109>
    a schema:CreativeWork ;
   rdfs:label "Marketing and consumer behavior." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/902846572> ; # Marketing and consumer behavior : concepts, methodologies, tools, and applications
    .

<http://www.worldcat.org/title/-/oclc/902846572>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/902846572> ; # Marketing and consumer behavior : concepts, methodologies, tools, and applications
   schema:dateModified "2018-03-09" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.