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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/27431715 Title: Marketing and entrepreneurship : research ideas and opportunities Author: Gerald E Hills Publisher: Westport, Conn. : Quorum Books, 1994. ISBN/ISSN: 0899307655 9780899307657 OCLC:27431715

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Marketing and entrepreneurship : research ideas and opportunities

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Marketing and entrepreneurship : research ideas and opportunities

Author:	Gerald E Hills
Publisher:	Westport, Conn. : Quorum Books, 1994.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Gerald E Hills Find more information about:
ISBN:	0899307655 9780899307657
OCLC Number:	27431715
Description:	xiv, 330 p. : ill. ; 24 cm.
Contents:	Marketing and entrepreneurship : the domain / Gerald E. Hills -- Defining and conceptualizing entrepreneurship : a process approach / Neil C. Churchill and Daniel F. Muzyka -- Where's entrepreneurship? Finding the definitve definition / William B. Gartner -- Marketing/entrepreneurship interface : a conceptualization / David M. Gardner -- Broadening the concept of entrepreneur : the entrepreneurship consumer / Jonathan C. Huefner and H. Keith Hunt -- Conceptualizing entrepreneurial opportunity identification / Peder Smed Christensen, Ole Ohlenschlaeger Madsen, and Rein Petersen -- Evaluating new venture ideas : considerations from the new product development process / Stanley F. Stasch -- Opportunity recognition : lessons from venture capital / Jeffry A. Timmons and Daniel F. Muzyka -- Analyzing market opportunities for new ventures / Ernest R. Cadotte and Robert B. Woodruff -- Product/service development in new/growing firms / Robert D. Hisrich -- Pricing for entrepreneurial firms / Richard D. Teach and Robert G. Schwartz -- Distribution in new/growing firms / Charles H. Davis and Mohammed Y.A. Rawwas -- Entrepreneurship and the sales function / Michael H. Morris, Raymond W. LaForge, and Thomas N. Ingram -- Research on marketing communication at the marketing/entrepreneurship interface / Rae K. Eighmey, John B. Eighmey, and H. Keith Hunt -- Market entry strategies for new corporate ventures / Zenas Block and Ian C. MacMillan -- An agenda for integrating entrepreneurship and marketing strategy research / David M. Cravens ... [et al.] -- Entrepreneurship in international marketing : a continuing research challenge / Hans B. Thorelli and George Tesar -- Entrepreneurship in LDCs : perspectives and experiences / William Lazer and David K. Hardin --The entrepreneur, the market context, and the venture / Alan L. Carsrud, Robert H. Brockhaus, and Kelly G. Shaver -- Employment growth in the decade of the entrepreneur / Bruce A. Kirchhoff and Bruce D. Phillips.
Responsibility:	Gerald E. Hills.
More information:	Inhaltsverzeichnis

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"Marketing and entrepreneurship : the domain / Gerald E. Hills -- Defining and conceptualizing entrepreneurship : a process approach / Neil C. Churchill and Daniel F. Muzyka -- Where's entrepreneurship? Finding the definitve definition / William B. Gartner -- Marketing/entrepreneurship interface : a conceptualization / David M. Gardner -- Broadening the concept of entrepreneur : the entrepreneurship consumer / Jonathan C. Huefner and H. Keith Hunt -- Conceptualizing entrepreneurial opportunity identification / Peder Smed Christensen, Ole Ohlenschlaeger Madsen, and Rein Petersen -- Evaluating new venture ideas : considerations from the new product development process / Stanley F. Stasch -- Opportunity recognition : lessons from venture capital / Jeffry A. Timmons and Daniel F. Muzyka -- Analyzing market opportunities for new ventures / Ernest R. Cadotte and Robert B. Woodruff -- Product/service development in new/growing firms / Robert D. Hisrich -- Pricing for entrepreneurial firms / Richard D. Teach and Robert G. Schwartz -- Distribution in new/growing firms / Charles H. Davis and Mohammed Y.A. Rawwas -- Entrepreneurship and the sales function / Michael H. Morris, Raymond W. LaForge, and Thomas N. Ingram -- Research on marketing communication at the marketing/entrepreneurship interface / Rae K. Eighmey, John B. Eighmey, and H. Keith Hunt -- Market entry strategies for new corporate ventures / Zenas Block and Ian C. MacMillan -- An agenda for integrating entrepreneurship and marketing strategy research / David M. Cravens ... [et al.] -- Entrepreneurship in international marketing : a continuing research challenge / Hans B. Thorelli and George Tesar -- Entrepreneurship in LDCs : perspectives and experiences / William Lazer and David K. Hardin --The entrepreneur, the market context, and the venture / Alan L. Carsrud, Robert H. Brockhaus, and Kelly G. Shaver -- Employment growth in the decade of the entrepreneur / Bruce A. Kirchhoff and Bruce D. Phillips."

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