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Marketing and entrepreneurship : research ideas and opportunities

Author: Gerald E Hills
Publisher: Westport, Conn. : Quorum Books, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Discusses the interface between marketing and entrepreneurship and provides research opportunities on various issues. The book includes topics on: marketing opportunity; marketing strategy; and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gerald E Hills
ISBN: 0899307655 9780899307657
OCLC Number: 27431715
Description: xiv, 330 pages : illustrations ; 24 cm
Contents: Marketing and entrepreneurship : the domain / Gerald E. Hills --
Defining and conceptualizing entrepreneurship : a process approach / Neil C. Churchill and Daniel F. Muzyka --
Where's entrepreneurship? Finding the definitve definition / William B. Gartner --
Marketing/entrepreneurship interface : a conceptualization / David M. Gardner --
Broadening the concept of entrepreneur : the entrepreneurship consumer / Jonathan C. Huefner and H. Keith Hunt --
Conceptualizing entrepreneurial opportunity identification / Peder Smed Christensen, Ole Ohlenschlaeger Madsen, and Rein Petersen --
Evaluating new venture ideas : considerations from the new product development process / Stanley F. Stasch --
Opportunity recognition : lessons from venture capital / Jeffry A. Timmons and Daniel F. Muzyka --
Analyzing market opportunities for new ventures / Ernest R. Cadotte and Robert B. Woodruff --
Product/service development in new/growing firms / Robert D. Hisrich --
Pricing for entrepreneurial firms / Richard D. Teach and Robert G. Schwartz --
Distribution in new/growing firms / Charles H. Davis and Mohammed Y.A. Rawwas --
Entrepreneurship and the sales function / Michael H. Morris, Raymond W. LaForge, and Thomas N. Ingram --
Research on marketing communication at the marketing/entrepreneurship interface / Rae K. Eighmey, John B. Eighmey, and H. Keith Hunt --
Market entry strategies for new corporate ventures / Zenas Block and Ian C. MacMillan --
An agenda for integrating entrepreneurship and marketing strategy research / David M. Cravens [and others] --
Entrepreneurship in international marketing : a continuing research challenge / Hans B. Thorelli and George Tesar --
Entrepreneurship in LDCs : perspectives and experiences / William Lazer and David K. Hardin --The entrepreneur, the market context, and the venture / Alan L. Carsrud, Robert H. Brockhaus, and Kelly G. Shaver --
Employment growth in the decade of the entrepreneur / Bruce A. Kirchhoff and Bruce D. Phillips.
Responsibility: Gerald E. Hills.

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