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Marketing and outreach for the academic library : new approaches and initiatives

Author: Bradford Lee Eden
Publisher: Lanham : Rowman & Littlefield, [2016]
Series: Creating the 21st-century academic library, 7.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"New approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Primary topics in this book include implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and  Read more...
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Genre/Form: Case studies
Additional Physical Format: Online version:
Marketing and outreach for the academic library.
Lanham : Rowman & Littlefield, [2016]
(DLC) 2016013058
Document Type: Book
All Authors / Contributors: Bradford Lee Eden
ISBN: 9781442262539 1442262532 9781442262546 1442262540
OCLC Number: 934746199
Description: xi, 153 pages : illustrations, maps ; 23 cm.
Contents: Making social media worth it : planning and implementation for a small institution / Kaela Casey and Laura Worden --
Library spaces : inspiration and collaboration / Susan Van Alstyne --
Events and extravaganzas at Cunningham Memorial Library / Karen Evans --
Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark --
Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick and Mylee Joseph --
From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam and Lisa Woznicki --
Promoting digital library services through workshops / Tracy C. Bergstrom and Alexander Papson --
It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker and Dana McKay --
Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan and Malia Willey --
Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey and Liz Woolcott.
Series Title: Creating the 21st-century academic library, 7.
Responsibility: edited by Bradford Lee Eden.

Abstract:

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through  Read more...

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