skip to content
The marketing and public relations handbook for museums, galleries and heritage attractions Preview this item
ClosePreview this item
Checking...

The marketing and public relations handbook for museums, galleries and heritage attractions

Author: Sue Runyard; Ylva French
Publisher: Walnut Creek, Calif. : Altamira Press, 1999.
Series: Professional museum and heritage series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Handbooks, manuals, etc
Guides, manuels, etc
Additional Physical Format: Online version:
Runyard, Sue.
Marketing and public relations handbook for museums, galleries and heritage attractions.
Walnut Creek, Calif. : Altamira Press, 1999
(OCoLC)891679742
Document Type: Book
All Authors / Contributors: Sue Runyard; Ylva French
ISBN: 0742504077 9780742504073
OCLC Number: 44153196
Description: xiv, 290 pages : illustrations ; 25 cm.
Contents: Ch. 1. What is marketing? --
ch. 2. The marketing audit: internal factors. Case study 1. Natural History Museum, London. --
ch. 3. The marketing audit: external factors. Case study 2. Long Beach Museum of Art, California. --
ch. 4. Designing the marketing strategy. Case study 3. Penshurst Place and Gardens, Kent. --
ch. 5. The marketing plan: traditional techniques. Case study 4. 'Eternal China' exhibition in California. Case study 5. Fishbourne Roman Palace and Gardens, Sussex. Case study 6. Advice from an advertising professional. --
Ch. 6. Tourism marketing. Case study 7. Tourism marketing in an overcrowded market place (Bath). --
ch. 7. Marketing: new techniques and how to use them. Case study 8. The promotion of Hampshire art galleries. --
ch. 8. Audience development. Case study 9. Audience development for the Getty Center, Los Angeles. --
ch. 9. Research and evaluation. Case study 10. Economic impact --
'Eternal China', California. Case study 11. Visitor research --
J. Paul Getty Museum, Los Angeles. Case study 12. The Tate at St. Ives, Cornwall. Case study 13. The Museum of Science and Industry, Manchester. --
ch. 10. Principles of public relations. --
ch. 11. Public relations strategy. Case study 14. Creating and promoting Museums Week. --
ch. 12. The media overview. --
ch. 13. Working with the media. Case study 15. Press campaign for the George Washington exhibition, Huntingdon Library, San Marino. Case study 16. Saving the Moran painting for the Bolton Museum and Art Gallery. Case study 17. How the Angel of the North took the media by storm. --
ch. 14. Communicating in a crisis. Case study 18. Accidents and incidents --
some examples. Case study 19. Dealing with the threat of funding cuts. --
ch. 15. Events as part of public relations. Case study 20. A pre-Christmas event at the Natural History Museum, London. --
ch. 16. Evaluating and measuring public relations. --
ch. 17. Communicating with staff and stakeholders. Case study 21. Stakeholders: an example from St. Albans, Hertfordshire. --
ch. 18. The relationship between marketing, public relations and fund-raising.
Series Title: Professional museum and heritage series.
Other Titles: Marketing & public relations handbook :
Responsibility: Sue Runyard and Ylva French.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (3)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/44153196> # The marketing and public relations handbook for museums, galleries and heritage attractions
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "44153196" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/601173066#Place/walnut_creek_calif> ; # Walnut Creek, Calif.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/601173066#Topic/art_museums_marketing> ; # Art museums--Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh85108781> ; # Museums--Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/601173066#Topic/musees_relations_publiques> ; # Musées--Relations publiques
    schema:about <http://id.worldcat.org/fast/815657> ; # Art museums--Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/601173066#Topic/art_musees_marketing> ; # Art--Musées--Marketing
    schema:about <http://dewey.info/class/069.0688/e20/> ;
    schema:about <http://id.worldcat.org/fast/957899> ; # Historic sites--Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/601173066#Topic/museums_marketing> ; # Museums--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/601173066#Topic/lieux_historiques_marketing> ; # Lieux historiques--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/601173066#Topic/musees_marketing> ; # Musées--Marketing
    schema:about <http://id.worldcat.org/fast/1030197> ; # Museums--Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/601173066#Topic/lieux_historiques_relations_publiques> ; # Lieux historiques--Relations publiques
    schema:about <http://experiment.worldcat.org/entity/work/data/601173066#Topic/historic_sites_marketing> ; # Historic sites--Marketing
    schema:about <http://id.worldcat.org/fast/957892> ; # Historic sites--Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh93008073> ; # Art museums--Public relations
    schema:about <http://id.loc.gov/authorities/subjects/sh85108772> ; # Historic sites--Public relations
    schema:about <http://id.worldcat.org/fast/1030186> ; # Museums--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/601173066#Topic/art_musees_relations_publiques> ; # Art--Musées--Relations publiques
    schema:alternateName "Marketing & public relations handbook :" ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/601173066#Person/french_ylva> ; # Ylva French
    schema:creator <http://experiment.worldcat.org/entity/work/data/601173066#Person/runyard_sue> ; # Sue Runyard
    schema:datePublished "1999" ;
    schema:description "Ch. 1. What is marketing? -- ch. 2. The marketing audit: internal factors. Case study 1. Natural History Museum, London. -- ch. 3. The marketing audit: external factors. Case study 2. Long Beach Museum of Art, California. -- ch. 4. Designing the marketing strategy. Case study 3. Penshurst Place and Gardens, Kent. -- ch. 5. The marketing plan: traditional techniques. Case study 4. 'Eternal China' exhibition in California. Case study 5. Fishbourne Roman Palace and Gardens, Sussex. Case study 6. Advice from an advertising professional. -- Ch. 6. Tourism marketing. Case study 7. Tourism marketing in an overcrowded market place (Bath). -- ch. 7. Marketing: new techniques and how to use them. Case study 8. The promotion of Hampshire art galleries. -- ch. 8. Audience development. Case study 9. Audience development for the Getty Center, Los Angeles. -- ch. 9. Research and evaluation. Case study 10. Economic impact -- 'Eternal China', California. Case study 11. Visitor research -- J. Paul Getty Museum, Los Angeles. Case study 12. The Tate at St. Ives, Cornwall. Case study 13. The Museum of Science and Industry, Manchester. -- ch. 10. Principles of public relations. -- ch. 11. Public relations strategy. Case study 14. Creating and promoting Museums Week. -- ch. 12. The media overview. -- ch. 13. Working with the media. Case study 15. Press campaign for the George Washington exhibition, Huntingdon Library, San Marino. Case study 16. Saving the Moran painting for the Bolton Museum and Art Gallery. Case study 17. How the Angel of the North took the media by storm. -- ch. 14. Communicating in a crisis. Case study 18. Accidents and incidents -- some examples. Case study 19. Dealing with the threat of funding cuts. -- ch. 15. Events as part of public relations. Case study 20. A pre-Christmas event at the Natural History Museum, London. -- ch. 16. Evaluating and measuring public relations. -- ch. 17. Communicating with staff and stakeholders. Case study 21. Stakeholders: an example from St. Albans, Hertfordshire. -- ch. 18. The relationship between marketing, public relations and fund-raising."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/601173066> ;
    schema:genre "Handbooks and manuals"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/601173066#Series/professional_museum_and_heritage_series> ; # Professional museum and heritage series.
    schema:isSimilarTo <http://www.worldcat.org/oclc/891679742> ;
    schema:name "The marketing and public relations handbook for museums, galleries and heritage attractions"@en ;
    schema:productID "44153196" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/44153196#PublicationEvent/walnut_creek_calif_altamira_press_1999> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/601173066#Agent/altamira_press> ; # Altamira Press
    schema:workExample <http://worldcat.org/isbn/9780742504073> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/44153196> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/601173066#Agent/altamira_press> # Altamira Press
    a bgn:Agent ;
    schema:name "Altamira Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/601173066#Person/french_ylva> # Ylva French
    a schema:Person ;
    schema:familyName "French" ;
    schema:givenName "Ylva" ;
    schema:name "Ylva French" ;
    .

<http://experiment.worldcat.org/entity/work/data/601173066#Person/runyard_sue> # Sue Runyard
    a schema:Person ;
    schema:familyName "Runyard" ;
    schema:givenName "Sue" ;
    schema:name "Sue Runyard" ;
    .

<http://experiment.worldcat.org/entity/work/data/601173066#Place/walnut_creek_calif> # Walnut Creek, Calif.
    a schema:Place ;
    schema:name "Walnut Creek, Calif." ;
    .

<http://experiment.worldcat.org/entity/work/data/601173066#Series/professional_museum_and_heritage_series> # Professional museum and heritage series.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/44153196> ; # The marketing and public relations handbook for museums, galleries and heritage attractions
    schema:name "Professional museum and heritage series." ;
    schema:name "Professional museum and heritage series" ;
    .

<http://experiment.worldcat.org/entity/work/data/601173066#Topic/art_musees_marketing> # Art--Musées--Marketing
    a schema:Intangible ;
    schema:name "Art--Musées--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/601173066#Topic/art_musees_relations_publiques> # Art--Musées--Relations publiques
    a schema:Intangible ;
    schema:name "Art--Musées--Relations publiques"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/601173066#Topic/lieux_historiques_marketing> # Lieux historiques--Marketing
    a schema:Intangible ;
    schema:name "Lieux historiques--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/601173066#Topic/lieux_historiques_relations_publiques> # Lieux historiques--Relations publiques
    a schema:Intangible ;
    schema:name "Lieux historiques--Relations publiques"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/601173066#Topic/musees_marketing> # Musées--Marketing
    a schema:Intangible ;
    schema:name "Musées--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/601173066#Topic/musees_relations_publiques> # Musées--Relations publiques
    a schema:Intangible ;
    schema:name "Musées--Relations publiques"@fr ;
    .

<http://id.loc.gov/authorities/subjects/sh85108772> # Historic sites--Public relations
    a schema:Intangible ;
    schema:name "Historic sites--Public relations"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85108781> # Museums--Public relations
    a schema:Intangible ;
    schema:name "Museums--Public relations"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh93008073> # Art museums--Public relations
    a schema:Intangible ;
    schema:name "Art museums--Public relations"@en ;
    .

<http://id.worldcat.org/fast/1030186> # Museums--Marketing
    a schema:Intangible ;
    schema:name "Museums--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1030197> # Museums--Public relations
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85108781> ; # Museums--Public relations
    schema:name "Museums--Public relations"@en ;
    .

<http://id.worldcat.org/fast/815657> # Art museums--Public relations
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh93008073> ; # Art museums--Public relations
    schema:name "Art museums--Public relations"@en ;
    .

<http://id.worldcat.org/fast/957892> # Historic sites--Marketing
    a schema:Intangible ;
    schema:name "Historic sites--Marketing"@en ;
    .

<http://id.worldcat.org/fast/957899> # Historic sites--Public relations
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85108772> ; # Historic sites--Public relations
    schema:name "Historic sites--Public relations"@en ;
    .

<http://worldcat.org/isbn/9780742504073>
    a schema:ProductModel ;
    schema:isbn "0742504077" ;
    schema:isbn "9780742504073" ;
    .

<http://www.worldcat.org/oclc/891679742>
    a schema:CreativeWork ;
    rdfs:label "Marketing and public relations handbook for museums, galleries and heritage attractions." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/44153196> ; # The marketing and public relations handbook for museums, galleries and heritage attractions
    .

<http://www.worldcat.org/title/-/oclc/44153196>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/44153196> ; # The marketing and public relations handbook for museums, galleries and heritage attractions
    schema:dateModified "2016-07-14" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.