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Marketing and sales management

Author: S P Sharma; Dilip B Joshi
Publisher: Jaipur : Paradise Publishers, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sharma, S.P.
Marketing and sales management.
Jaipur : Paradise Publishers, 2007
(OCoLC)422849068
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: S P Sharma; Dilip B Joshi
ISBN: 9781441655882 1441655883 1282807684 9781282807686 9789350437964 9350437961
OCLC Number: 650864356
Description: 1 online resource (250 pages)
Contents: Cover --
Contents --
Preface --
What Is Marketing --
Nature Of Marketing --
Marketing Skills --
Marketing Planning A Modern Approach --
Marketing Programmes In 21St Century --
Trade Distribution And Marketing --
Marketing Analysis --
Marketing Research --
Marketing Through Public Relations --
Brand Marketing --
Marketing And Sales Management --
Importance Of Salesmanship --
Selling Policy And Sales Management --
Sales Prise Strategy And Sales Development --
Sales Promotions --
Marketing And Sales Organisation --
Marketing Through Advertising --
Marketing Training.
Responsibility: S.P. Sharma, Dilip B. Joshi.

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