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Marketing and selling black & white portrait photography

Author: Helen T Boursier
Publisher: Chicago : Amherst Media, Inc., 2000.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Boursier, Helen T.
Marketing and Selling Black & White Portrait Photography.
Chicago : Amherst Media, Inc., ©2000
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Helen T Boursier
ISBN: 9781608953806 1608953807 9781608953813 1608953815 130605821X 9781306058216
OCLC Number: 767502634
Description: 1 online resource (114 pages)
Contents: Cover; ABOUT THE AUTHOR; Table of Contents; INTRODUCTION; CHAPTER ONE "Like Attracts Like"; CHAPTER TWO Establishing Your Style; CHAPTER THREE Paperwork Supports Your Product; CHAPTER FOUR Getting the Phone to Ring --
Marketing Your Art; CHAPTER FIVE Packaging Your Product; CHAPTER SIX Basic Business Work Smart Rules; CHAPTER SEVEN Simplifying Your Photography Sessions --
Indoors and Out; CHAPTER EIGHT Selecting the Format for Selling What You Shoot; CHAPTER NINE Top Ten Rules for Win-Win Sales; CHAPTER TEN More Than Their Money'S Worth; CHAPTER ELEVEN Creating Clients for Life. CHAPTER TWELVE The Eternal Second ActAPPENDIX How to Make B & W Slide Proofs; Index; Back Cover.
Responsibility: Helen T. Boursier.

Abstract:

Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as structuring an effective price schedule, helping clients pick final images, and ad.

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