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Marketing and Selling Super Series.

Publisher: Burlington : Elsevier, 2002.
Series: ILM Super S.
Edition/Format:   eBook : Document : English : 4th ed
Summary:
With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development.
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
ISBN: 9780080496399 0080496393
OCLC Number: 437182278
Description: 1 online resource (111 pages).
Contents: Front Cover; Marketing and Selling; Copyright Page; Contents; Workbook introduction; Session A : Understanding the market; Session B: The marketing mix; Session C: Analysing the market; Session D: Getting the price, place and promotion right; Performance checks; Reflect and review.
Series Title: ILM Super S.

Abstract:

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development.

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