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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Christopher E Hackley |
| ISBN: | 0415208599 9780415208598 |
| OCLC Number: | 44979720 |
| Description: | vii, 225 p. ; 25 cm. |
| Contents: | 1. Marketing, ideology and an excess of reflex -- 2. Social construction and the tango rhythms of marketing method -- 3. All together now: what is marketing? -- 4. Mediated marketing and communications -- 5. Marketing's birth, death, re-rebirth and re-re-resurrection -- 6. Tell me, George, where did it all go wrong? -- 7. Marketing and social construction: knowledge, critique and research in marketing. |
| Series Title: | Routledge interpretive marketing research series, 3. |
| Responsibility: | Chris Hackley. |
| More information: |
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'An important foundation and statement for the discipline.' - Ephemera 'The author suggests a broadened theoretical scope and renewed critical agenda for research theory and teaching in marketing.' - Journal of International Marketing and Marketing Research Read more...
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