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Marketing and social construction : exploring the rhetorics of managed consumption
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Marketing and social construction : exploring the rhetorics of managed consumption

Author: Christopher E Hackley
Publisher: London ; New York : Routledge, 2001.
Series: Routledge interpretive marketing research series, 3.
Edition/Format:   Book : EnglishView all editions and formats
Summary:

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction  Read more...

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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christopher E Hackley
ISBN: 0415208599 9780415208598
OCLC Number: 44979720
Description: vii, 225 p. ; 25 cm.
Contents: 1. Marketing, ideology and an excess of reflex --
2. Social construction and the tango rhythms of marketing method --
3. All together now: what is marketing? --
4. Mediated marketing and communications --
5. Marketing's birth, death, re-rebirth and re-re-resurrection --
6. Tell me, George, where did it all go wrong? --
7. Marketing and social construction: knowledge, critique and research in marketing.
Series Title: Routledge interpretive marketing research series, 3.
Responsibility: Chris Hackley.
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'An important foundation and statement for the discipline.' - Ephemera 'The author suggests a broadened theoretical scope and renewed critical agenda for research theory and teaching in marketing.' - Read more...

 
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Linked Data


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