skip to content
Marketing and social media : a guide for libraries, archives, and museums Preview this item
ClosePreview this item
Checking...

Marketing and social media : a guide for libraries, archives, and museums

Author: Christie Koontz; Lorri M Mon
Publisher: Lanham : Rowman & Littlefield, [2014] ©2014
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Beginning with mission, goals, and objectives, readers will  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Christie Koontz; Lorri M Mon
ISBN: 9780810890800 0810890801 9780810890817 081089081X
OCLC Number: 867013152
Description: xiii, 295 pages : illustrations ; 24 cm
Contents: A customer perspective --
Marketing and mission, goals, and objectives --
Scan the environments --
SWOT : strengths, weaknesses, opportunities and threats --
Stakeholders --
A four-step model for marketing --
Marketing research --
Marketing segmentation --
Marketing mix strategy and product --
Price or customer costs --
Place : channels of distribution --
"Promotion : not the same as marketing!" --
Case studies --
Marketing evaluation --
Four strategic marketing tools: grant writing, public relations, advocacy, common sense --
Synergy and the future.
Responsibility: Christie Koontz and Lorri Mon.

Abstract:

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Beginning with mission, goals, and objectives, readers will review the components of both the internal and external environments which must be understood to plan an objective campaign. Chapter coverage includes how to do a SWOT analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation are all covered. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant.

Reviews

Editorial reviews

Publisher Synopsis

Useful to those completely new to marketing or those looking for new ideas, tips and rigorous methodologies, Marketing and Social Media: A Guide For Libraries, Archives, and Museums works well to Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/867013152> # Marketing and social media : a guide for libraries, archives, and museums
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "867013152" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mdu> ;
    schema:about <http://id.worldcat.org/fast/1741098> ; # Social media
    schema:about <http://id.loc.gov/authorities/classification/Z716> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/museum> ; # Museum
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/soziale_software> ; # Soziale Software
    schema:about <http://id.worldcat.org/fast/997415> ; # Libraries--Marketing
    schema:about <http://id.worldcat.org/fast/1767003> ; # Online social networks--Library applications
    schema:about <http://id.loc.gov/authorities/subjects/sh2009129693> ; # Libraries--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/museums_marketing> ; # Museums--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/marknadsforing> ; # Marknadsföring
    schema:about <http://id.loc.gov/authorities/subjects/sh2006007023> ; # Social media
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/museer> ; # Museer
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/bibliothek> ; # Bibliothek
    schema:about <http://dewey.info/class/021.7/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/archives_marketing> ; # Archives--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/bibliotek> ; # Bibliotek
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/marknadsforing_via_internet> ; # Marknadsföring via Internet
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/marketing> ; # Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh2010005608> ; # Online social networks--Library applications
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/archiv> ; # Archiv
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/sociala_medier> ; # Sociala medier
    schema:about <http://id.worldcat.org/fast/1030186> ; # Museums--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/arkiv> ; # Arkiv
    schema:about <http://experiment.worldcat.org/entity/work/data/1748229357#Topic/libraries_internet_marketing> ; # Libraries--Internet marketing
    schema:author <http://experiment.worldcat.org/entity/work/data/1748229357#Person/mon_lorri_m> ; # Lorri M. Mon
    schema:author <http://experiment.worldcat.org/entity/work/data/1748229357#Person/koontz_christie> ; # Christie Koontz
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2014" ;
    schema:datePublished "2014" ;
    schema:description "A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future."@en ;
    schema:description "Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Beginning with mission, goals, and objectives, readers will review the components of both the internal and external environments which must be understood to plan an objective campaign. Chapter coverage includes how to do a SWOT analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation are all covered. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1748229357> ;
    schema:inLanguage "en" ;
    schema:name "Marketing and social media : a guide for libraries, archives, and museums"@en ;
    schema:productID "867013152" ;
    schema:workExample <http://worldcat.org/isbn/9780810890817> ;
    schema:workExample <http://worldcat.org/isbn/9780810890800> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB450555> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/867013152> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1748229357#Person/koontz_christie> # Christie Koontz
    a schema:Person ;
    schema:familyName "Koontz" ;
    schema:givenName "Christie" ;
    schema:name "Christie Koontz" ;
    .

<http://experiment.worldcat.org/entity/work/data/1748229357#Person/mon_lorri_m> # Lorri M. Mon
    a schema:Person ;
    schema:familyName "Mon" ;
    schema:givenName "Lorri M." ;
    schema:name "Lorri M. Mon" ;
    .

<http://experiment.worldcat.org/entity/work/data/1748229357#Topic/marknadsforing_via_internet> # Marknadsföring via Internet
    a schema:Intangible ;
    schema:name "Marknadsföring via Internet"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2006007023> # Social media
    a schema:Intangible ;
    schema:name "Social media"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009129693> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010005608> # Online social networks--Library applications
    a schema:Intangible ;
    schema:name "Online social networks--Library applications"@en ;
    .

<http://id.worldcat.org/fast/1030186> # Museums--Marketing
    a schema:Intangible ;
    schema:name "Museums--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1741098> # Social media
    a schema:Intangible ;
    schema:name "Social media"@en ;
    .

<http://id.worldcat.org/fast/1767003> # Online social networks--Library applications
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh2010005608> ; # Online social networks--Library applications
    schema:name "Online social networks--Library applications"@en ;
    .

<http://id.worldcat.org/fast/997415> # Libraries--Marketing
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh2009129693> ; # Libraries--Marketing
    schema:name "Libraries--Marketing"@en ;
    .

<http://worldcat.org/isbn/9780810890800>
    a schema:ProductModel ;
    schema:isbn "0810890801" ;
    schema:isbn "9780810890800" ;
    .

<http://worldcat.org/isbn/9780810890817>
    a schema:ProductModel ;
    schema:isbn "081089081X" ;
    schema:isbn "9780810890817" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.