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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/53996346 Title: Marketing and strategic planning processes enhance libraries' abilities to control their futures Author: Chandra Prabha; Robert C Bolander; OCLC Publisher: OCLC:53996346

  
  

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Marketing and strategic planning processes enhance libraries' abilities to control their futures

Author:	Chandra Prabha; Robert C Bolander; OCLC.
Edition/Format:	Article : Document  Computer File : English
Publication:	OCLC newsletter (Online) no. 244 (Mar./Apr. 2000)
Summary:	In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Libraries -- Marketing. Libraries -- Public relations. Library planning.
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