skip to content
Marketing and strategic planning processes enhance libraries' abilities to control their futures
ClosePreview this item
Checking...

Marketing and strategic planning processes enhance libraries' abilities to control their futures

Author: Chandra Prabha; Robert C Bolander; OCLC.
Edition/Format:   Article : Document   Computer File : English
Publication:OCLC newsletter (Online) no. 244 (Mar./Apr. 2000)
Database:WorldCat
Summary:
In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this journal/publication

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Document, Internet resource
Document Type: Article, Computer File, Internet Resource
All Authors / Contributors: Chandra Prabha; Robert C Bolander; OCLC.
OCLC Number: 53996346
Notes: Title from caption title screen (viewed Jan. 8, 2004).
Details: Mode of access: Internet.
Responsibility: by Chandra Prabha and Bob Bolander.

Abstract:

In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data



Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.