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Marketing and strategic planning processes enhance libraries' abilities to control their futures
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Marketing and strategic planning processes enhance libraries' abilities to control their futures

Verfasser/in: Chandra Prabha; Robert C Bolander; OCLC.
Ausgabe/Format  Artikel : Dokument  Computer-Datei : Englisch
Veröffentichung:OCLC newsletter (Online) no. 244 (Mar./Apr. 2000)
Zusammenfassung:
In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.
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Medientyp: Dokument, Internetquelle
Dokumenttyp: Aufsatz, Computer-Datei, Internet-Ressource
Alle Autoren: Chandra Prabha; Robert C Bolander; OCLC.
OCLC-Nummer: 53996346
Anmerkungen: Title from caption title screen (viewed Jan. 8, 2004).
Details: Mode of access: Internet.
Verfasserangabe: by Chandra Prabha and Bob Bolander.

Abstract:

In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.

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