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Marketing and strategic planning processes enhance libraries' abilities to control their futures

Autore: Chandra Prabha; Robert C Bolander; OCLC.
Edizione/Formato:   Articolo scaricabile : Document   Computer File : English
Pubblicazione:OCLC newsletter (Online) no. 244 (Mar./Apr. 2000)
Banca dati:WorldCat
Sommario:
In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.
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Dettagli

Tipo materiale: Document, Risorsa internet
Tipo documento: Article, Computer File, Internet Resource
Tutti gli autori / Collaboratori: Chandra Prabha; Robert C Bolander; OCLC.
Numero OCLC: 53996346
Note: Title from caption title screen (viewed Jan. 8, 2004).
Dettagli: Mode of access: Internet.
Responsabilità: by Chandra Prabha and Bob Bolander.

Abstract:

In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.

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