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Marketing and strategic planning processes enhance libraries' abilities to control their futures
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Marketing and strategic planning processes enhance libraries' abilities to control their futures

Auteur: Chandra Prabha; Robert C Bolander; OCLC.
Editie/Formaat:   Artikel : Document   Computerbestand : Engels
Publicatie:OCLC newsletter (Online) no. 244 (Mar./Apr. 2000)
Samenvatting:
In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.
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Details

Genre: Document, Internetbron
Soort document: Artikel, Computerbestand, Internetbron
Alle auteurs / medewerkers: Chandra Prabha; Robert C Bolander; OCLC.
OCLC-nummer: 53996346
Opmerkingen: Title from caption title screen (viewed Jan. 8, 2004).
Details: Mode of access: Internet.
Verantwoordelijkheid: by Chandra Prabha and Bob Bolander.

Fragment:

In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.

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