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Marketing and strategic planning processes enhance libraries' abilities to control their futures
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Marketing and strategic planning processes enhance libraries' abilities to control their futures

著者: Chandra Prabha; Robert C Bolander; OCLC.
版本/格式:   文章 : 文献   计算机文档 : 英语
刊登在:OCLC newsletter (Online) no. 244 (Mar./Apr. 2000)
数据库:WorldCat
提要:
In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.
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材料类型: 文献, 互联网资源
文件类型: 文章, 计算机文档, 互联网资源
所有的著者/提供者: Chandra Prabha; Robert C Bolander; OCLC.
OCLC号码: 53996346
注意: Title from caption title screen (viewed Jan. 8, 2004).
详述: Mode of access: Internet.
责任: by Chandra Prabha and Bob Bolander.

摘要:

In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.

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