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Marketing and strategic planning processes enhance libraries' abilities to control their futures
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Marketing and strategic planning processes enhance libraries' abilities to control their futures

作者: Chandra Prabha; Robert C Bolander; OCLC.
版本/格式:   文章 : 文獻   電腦檔案 : 英語
資源:OCLC newsletter (Online) no. 244 (Mar./Apr. 2000)
提要:
In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.
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資料類型: 文獻, 網際網路資源
文件類型 文章, 電腦檔案, 網際網路資源
所有的作者/貢獻者: Chandra Prabha; Robert C Bolander; OCLC.
OCLC系統控制編碼: 53996346
註釋: Title from caption title screen (viewed Jan. 8, 2004).
詳述: Mode of access: Internet.
責任: by Chandra Prabha and Bob Bolander.

摘要:

In the face of continuing technological, social, political and economic changes, libraries are using increasingly sophisticated techniques to pursue their missions. As they do so, they have the opportunity to chart a more stable future by developing a better understanding of the constituencies they serve, and by designing their activities to meet the needs of these groups.

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Primary Entity

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   schema:about <http://id.loc.gov/authorities/subjects/sh85108776> ; # Libraries--Public relations
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