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Marketing and the law

Author: Brendan Sweeney; Mark Bender; Nadine Courmadias
Publisher: Chatswood, N.S.W. LexisNexis Butterworths, 2015.
Edition/Format:   Print book : English : 5th editionView all editions and formats
Database:WorldCat
Summary:
Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain competitive advantage in marketplace.
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Document Type: Book
All Authors / Contributors: Brendan Sweeney; Mark Bender; Nadine Courmadias
ISBN: 9780409338355 0409338354
OCLC Number: 898255841
Notes: Previous edition: 2011.
Includes index.
Description: pages.
Responsibility: Brendan J Sweeney, Mark Bender, Nadine Courmadias.

Abstract:

Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain competitive advantage in marketplace.

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