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Marketing : basic concepts and decisions

Author: William M Pride; O C Ferrell
Publisher: Boston : Houghton Mifflin, ©1985.
Edition/Format:   Print book : English : 4th edView all editions and formats
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Document Type: Book
All Authors / Contributors: William M Pride; O C Ferrell
ISBN: 0395357098 9780395357095
OCLC Number: 11647296
Description: xxix, 752 pages : illustrations (some color) ; 26 cm
Responsibility: William M. Pride, O.C. Ferrell.

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