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Marketing beef in Japan

Author: William A Kerr
Publisher: New York : Food Products Press, ©1994.
Series: Agricultural commodity economics, distribution, and marketing ;.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

An investigation into the nature of beef consumption in Japan. Written after the 1988 liberalisation of Japanese beef import restrictions, the book should be of interest to firms planning to export  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William A Kerr
ISBN: 1560220449 9781560220442 1560220457 9781560220459
OCLC Number: 28674245
Description: xii, 201 pages : illustrations ; 23 cm
Contents: pt. I. Introduction. Ch. 1. Beef in Japan --
The Market of Opportunity --
pt. II. Factors That Shift Demand. Ch. 2. Beef and Japanese Tastes. Ch. 3. The Dynamics of Japanese Population. Ch. 4. Income and Beef Consumption. Ch. 5. Government Regulations for Livestock and Meat. Ch. 6. The Substitutes --
pt. III. Beef Prices in Japan. Ch. 7. Farm Prices for Beef Animals. Ch. 8. The Competitors --
Exporters of Beef to Japan. Ch. 9. Costs and Risks of Exporting to Japan. Ch. 10. Distribution and Marketing Costs in Japan. Ch. 11. Wholesale and Retail Prices. Ch. 12. Beef Consumed Away from Home --
pt. IV. Prospects. Ch. 13. Forecasts of Market Growth. Ch. 14. Marketing to Evolving Niches --
Appendix: The Structure of Consumer Demand.
Series Title: Agricultural commodity economics, distribution, and marketing ;.
Responsibility: William A. Kerr [and others].
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