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The marketing book

Author: Michael J Baker
Publisher: Oxford [u.a.] : Butterworth-Heinemann, 2003.
Series: Marketing.
Edition/Format:   Book : English : 5. edView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael J Baker
ISBN: 0750655364 9780750655361
OCLC Number: 248637311
Notes: Includes bibliographies and index.
Previous ed.: 1999, repr. 2000.
Description: XXXVIII, 834 S : graph. Darst ; 25cm.
Series Title: Marketing.
Responsibility: ed. by Michael J. Baker.
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