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Marketing briefs : a revision and study guide

Author: Sally Dibb; Lyndon Simkin
Publisher: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2004.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
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The only exam crib book you'll need!!
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Genre/Form: Electronic books
Examinations
Problems and exercises
Examinations, questions, etc
Problems, exercises, etc
Additional Physical Format: Print version:
Dibb, Sally, 1963-
Marketing briefs.
Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2004
(OCoLC)56876042
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sally Dibb; Lyndon Simkin
ISBN: 9780080479217 0080479219
OCLC Number: 155249046
Notes: Previous edition: Oxford : Butterworth-Heinemann, 2001.
Description: 1 online resource (viii, 363 pages) : illustrations
Contents: Front cover; copyright; toc; front matter; body; back matter; index.
Responsibility: Sally Dibb and Lyndon Simkin.

Abstract:

Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point  Read more...

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"An overdue and much-needed aid to support students' learning and revision in marketing, which will be a highly effective contribution." Professor Nigel F Piercy, Professor in Marketing, Warwick Read more...

 
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