コンテンツへ移動
The marketing casebook : cases and concepts 資料のプレビュー
閉じる資料のプレビュー
確認中…

The marketing casebook : cases and concepts

著者: Sally Dibb; Lyndon Simkin
出版: London : Routledge, 2001.
エディション/フォーマット:   書籍 : English : 2nd edすべてのエディションとフォーマットを見る
データベース:WorldCat
評価:

(まだ評価がありません) 0 件のレビュー - 是非あなたから!

件名:
関連情報:

 

オフラインで入手

&AllPage.SpinnerRetrieving; この資料の所蔵館を検索中…

詳細

ジャンル/形式: Case studies
ドキュメントの種類: 図書
すべての著者/寄与者: Sally Dibb; Lyndon Simkin
ISBN: 1861526245 9781861526243
OCLC No.: 317510082
物理形態: xvi, 337 p. : ill. ; 24 cm.
コンテンツ: List of Figures List of Tables About the Authors Acknowledgements Sources Preface PART 1: HOW TO TACKLE CASE STUDY ANALYSIS AND PRESENTATIONS Case Study Analysis PART 2: SHORT CASES FOR DISCUSSION Ethical Marketing - GM Foods: Supermarkets Versus the Regulators. The Marketing Environment - Formula 1 and Tobacco. Non-Business Marketing - Marketing the NSPCC. Marketing Mix - Private Health Care. New Product Development - Smelly Fabrics. Promotion - Surprise Advertising. Direct Marketing - Boxman on the Internet. Marketing Operations - McDonald?s Controls PART 3: FULL CASES Aer Lingus -Beyond Face Value. JCB Backhoe Loader - Internationally into the Dictionary. Lego -Building for the Future. Electric Vehicles in their Infancy - Researching Target Market Attitudes. Stepcan - Differential Advantage Through Packaging. Kodak Norge - The Search for Information. Petrol Retailing - Supermarket Giants Take on the Oil Companies. Waterford Crystal - Targeting Youths. TGI Friday?s - Themed Restaurants Compete. Royal Ahold - Socially Responsible Global Expansion. Heineken - Global Expansion, Local Branding. Games Workshop - Warfare in the Cr?che. Turkish Ice Cream Wars. Sleeping on a Budget - Lodge Hotels Lead the Way. ABN AMRO - Global Strengths, Regional Necessities. Chester Zoo - Combining Marketing and Conservation. Carrefour - The Global Hypermarket. PART 4: THEORY NOTES T1: What is Marketing? T2: The Marketing Environment and Competition T3: Buying Behaviour T4: Marketing Research T5: Forecasting T6: Market Segmentation T7: Competitive Strategy T8: The Marketing Mix: Products and Product Management T9: The Marketing Mix: Place - Distribution and Marketing Channels T10: The Marketing Mix: Pricing T11: The Marketing Mix: Promotion T12: Direct Marketing and the InternetT13: The Marketing of Services T14: Industrial, Business-to-business Marketing T15: Marketing Planning T16: International Marketing T17: Ethics and Social Responsibility in Marketing PART 5: GLOSSARY OF KEY TERMS PART 6: FURTHER READINGS
責任者: Sally Dibb and Lyndon Simkin.

レビュー

編集者のレビュー

出版社によるあらすじ

List of Figures List of Tables About the Authors Acknowledgements Sources Preface PART 1: HOW TO TACKLE CASE STUDY ANALYSIS AND PRESENTATIONS Case Study Analysis PART 2: SHORT CASES FOR DISCUSSION 続きを読む

 
ユーザーレビュー
GoodReadsのレビューを取得中…
DOGObooksのレビューを取得中…

タグ

すべてのユーザーのタグ (5)

人気のタグを表示: タグリスト | タグクラウド

類似資料

リクエストの確認

あなたは既にこの資料をリクエストしている可能性があります。このリクエストを続行してよろしければ、OK を選択してください。

リンクデータ


<http://www.worldcat.org/oclc/317510082>
library:oclcnum"317510082"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/317510082>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:bookEdition"2nd ed."
schema:contributor
schema:creator
schema:datePublished"2001"
schema:exampleOfWork<http://worldcat.org/entity/work/id/337667>
schema:genre"Case studies"@en
schema:genre"Case studies."@en
schema:inLanguage"en"
schema:name"The marketing casebook : cases and concepts"@en
schema:numberOfPages"337"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

ウインドウを閉じる

WorldCatにログインしてください 

アカウントをお持ちではないですか?簡単に 無料アカウントを作成することができます。.