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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing

Author: Jeremy Kourdi
Publisher: Chichester : Wiley, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
CIM, The.
Marketing Century : How Marketing Drives Business and Shapes Society.
Hoboken : John Wiley & Sons, Ltd., ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jeremy Kourdi
ISBN: 9781119208501 1119208505 9781119993599 1119993598 9781119974130 1119974135 9781119974147 1119974143 1280784423 9781280784422
OCLC Number: 769189243
Description: 1 online resource (272 pages) : illustrations
Contents: Machine generated contents note: 1. Strategic Marketing / Martha Rogers --
2. Market Segmentation / Malcolm McDonald --
3. Innovation / Veronica Wong --
4. Digital Marketing / Philip Sheldrake --
5. Sales and Business Development / Beth Rogers --
6. Customer Relationship Management / Merlin Stone --
7. Branding / Graham Hales --
8. Advertising / Jonathan Gabay --
9. Public Relations / Paul Mylrea --
10. Internal Marketing / Keith Glanfield --
11. Marketing and Sustainability / John Grant --
12. Social Marketing / Veronica Sharp.
Responsibility: edited by Jeremy Kourdi.

Abstract:

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance;  Read more...

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'...charts the evolution of marketing and follows the history of the CIM from its establishment in 1911.' (Dmionline.com, February 2011). 'Contributions come from the great and the good of the Read more...

 
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