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The Marketing challenge : distributing increased production in developing nations : proceedings of a conference in Washington, D.C., June 18-19, 1970

Author: Martin Kriesberg; United States. Agency for International Development.; United States. Department of Agriculture.
Publisher: Washington] : Economic Research Service, U.S. Dept. of Agriculture, [1974?]
Series: Foreign agricultural economic report, no. 96.
Edition/Format:   Print book : Conference publication : National government publication : EnglishView all editions and formats
Summary:
Inadequate transportation and storage, poor market information, lack of capital, and other chronic marketing problems in developing countries have been dramatized by recent production increases. To focus more attention and resources on food marketing in developing nations, U.S. Agency for International Development and U.S. Department of Agriculture held a seminar in Washington, D.C., to discuss these problems and  Read more...
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Genre/Form: Conference papers and proceedings
Congresses
Congrès
Additional Physical Format: Online version:
Marketing challenge.
Washington] : Economic Research Service, U.S. Dept. of Agriculture, [1974?]
(OCoLC)755151705
Material Type: Conference publication, Government publication, National government publication
Document Type: Book
All Authors / Contributors: Martin Kriesberg; United States. Agency for International Development.; United States. Department of Agriculture.
OCLC Number: 1104884
Notes: "Originally released in December 1970 as FEDR-7."
Description: vi, 96 pages : illustrations ; 26 cm.
Series Title: Foreign agricultural economic report, no. 96.
Responsibility: compiled by Martin Kriesberg ; [seminar sponsored by the U.S. Agency for International Development and the U.S. Dept. of Agriculture.

Abstract:

Inadequate transportation and storage, poor market information, lack of capital, and other chronic marketing problems in developing countries have been dramatized by recent production increases. To focus more attention and resources on food marketing in developing nations, U.S. Agency for International Development and U.S. Department of Agriculture held a seminar in Washington, D.C., to discuss these problems and set priorities for AID/USDA efforts. Major topics covered include key considerations in marketing policies, marketing enterprises and the flow of resources into marketing functions, nutrition and marketing food for the needy, efficiency in the marketing system, regional experiences in marketing problems and priorities, and approaches to technical assistance. There was a consensus that marketing problems need to be dealt with on an integrated national basis which serves producers, consumers, and national development goals. A number of specific areas of activity were given high priority: 1) better identification of technical assistance and research needs in marketing; 2) improvement of marketing management capability; and 3) providing more adequate marketing information for consumers, producers, and distributors.

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