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Marketing challenges : cases and exercises

Author: Christopher H Lovelock; Charles B Weinberg
Publisher: New York : McGraw-Hill, ©1985.
Series: McGraw-Hill series in marketing.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Problems and exercises
Problems, exercises, etc
Document Type: Book
All Authors / Contributors: Christopher H Lovelock; Charles B Weinberg
ISBN: 0070387869 9780070387867
OCLC Number: 11599355
Description: xix, 665 pages : illustrations ; 25 cm.
Series Title: McGraw-Hill series in marketing.
Responsibility: [edited by] Christopher H. Lovelock, Charles B. Weinberg.

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