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Marketing channel development and management

Author: Russell W McCalley
Publisher: Westport, Conn. : Quorum Books, 1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management. This  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Russell W McCalley
ISBN: 0899307809 9780899307800
OCLC Number: 25787211
Description: xiv, 280 pages ; 24 cm
Contents: Foreword / Ray A. Goldberg --
pt. I. Physical Elements of Marketing Channel Development Structure. Ch. 1. Marketing Channel Overview. Ch. 2. Marketing Channel Participants and Their Functions. Ch. 3. Marketing Channel Structure. Ch. 4. Channel Participants and Physical Distribution. Ch. 5. Market Characteristics and Channel Management --
pt. II. Product and Market Management Actions and Options. Ch. 6. Organizing to Manage the Marketing Channel. Ch. 7. Responsibility Effectiveness without Authority. Ch. 8. Working with Sales and Marketing Statistics. Ch. 9. Forecasting Sales and Market Share. Ch. 10. Managing Products/Managing Markets. Ch. 11. Managing Pricing Issues. Ch. 12. Creating and Managing Marketing Programs. Ch. 13. Legal Issues in Channel Management. Ch. 14. The Marketing Channel Planning Process. Ch. 15. Competitive Analysis.
Responsibility: Russell W. McCalley ; foreword by Ray A. Goldberg.
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"An important addition to libraries serving professionals and graduate-level students."-Choice ?An important addition to libraries serving professionals and graduate-level students.?-Choice "I think Read more...

 
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good books

by sajjadakhtar (WorldCat user published 2007-06-05) Excellent Permalink
good booke are hard to find.you have done a great job
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