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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/62998224 Title: Marketing communication : an introduction to contemporary issues Author: Richard J Varey Publisher: New York : Routledge, 2001. ISBN/ISSN: 041523039X 9780415230391 0415230403 9780415230407 OCLC:62998224

  
  

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Marketing communication : an introduction to contemporary issues

Author:	Richard J Varey
Publisher:	New York : Routledge, 2001.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme.
Rating:	(not yet rated) 0 with reviews - Be the first.