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Marketing communication management

Author: Otto Ottesen
Publisher: Copenhagen : Copenhagen Business School Press, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Otto Ottesen
ISBN: 8716133358 9788716133359
OCLC Number: 47631655
Notes: "A holistic approach for increased profitability"--Cover.
Description: 358 pages : illustrations ; 23 cm
Responsibility: Otto Ottesen.

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