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Marketing communications; a behavioral approach to men, messages, and media.

Author: Edgar Crane
Publisher: New York, J. Wiley [1965]
Series: The Wiley marketing series
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Edgar Crane
OCLC Number: 190952
Description: xiv, 569 p. illus. 24 cm.
Series Title: The Wiley marketing series

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