skip to content
Marketing communications : a European perspective Preview this item
ClosePreview this item
Checking...

Marketing communications : a European perspective

Author: Patrick de Pelsmacker; Maggie Geuens; Joeri van den Bergh
Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2007.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
"Now in its third edition, Marketing Communications: A European Perspective offers a comprehensive outline of the theories, methodologies and applications of marketing communications in a continental context. All elements of the communications mix are represented here, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Patrick de Pelsmacker; Maggie Geuens; Joeri van den Bergh
ISBN: 9780273706939 0273706934
OCLC Number: 76143934
Description: xviii, 610 pages, [16] pages of plates : illustrations (some color) ; 25 cm
Contents: 1. Integrated communications --
2. Branding --
3. How marketing communications work --
4. Target groups --
5. Objectives --
6. Budgets --
7. Advertising --
8. Media planning --
9. Advertising research --
10. Public relations --
11. Sponsorship --
12. Sales promotions --
13. Direct marketing --
14. Point-of-purchase communications --
15. Exhibitions and trade fairs --
16. Personal selling --
17. E-communication --
18. Business-to-business communications --
19. International communications.
Responsibility: Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

Abstract:

Offers an outline of the theories, methodologies and applications of marketing communications in a continental context. This third edition includes coverage of topics such as ethics, creativity in  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/76143934> # Marketing communications : a European perspective
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "76143934" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/793212945#Place/harlow_england> ; # Harlow, England
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/793212945#Topic/communication_in_marketing_europe> ; # Communication in marketing--Europe
   schema:about <http://id.worldcat.org/fast/1245064> ; # Europe.
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://id.worldcat.org/fast/870196> ; # Communication in marketing
   schema:about <http://dewey.info/class/658.802/e22/> ;
   schema:bookEdition "3rd ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/17507331> ; # Maggie Geuens
   schema:contributor <http://viaf.org/viaf/47046670> ; # Joeri van den Bergh
   schema:creator <http://viaf.org/viaf/15054858> ; # Patrick de Pelsmacker
   schema:datePublished "2007" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/793212945> ;
   schema:inLanguage "en" ;
   schema:name "Marketing communications : a European perspective"@en ;
   schema:productID "76143934" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/76143934#PublicationEvent/harlow_england_new_york_prentice_hall_financial_times_2007> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/793212945#Agent/prentice_hall_financial_times> ; # Prentice Hall/Financial Times
   schema:reviews <http://www.worldcat.org/title/-/oclc/76143934#Review/294655600> ;
   schema:workExample <http://worldcat.org/isbn/9780273706939> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA691868> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/76143934> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/793212945#Agent/prentice_hall_financial_times> # Prentice Hall/Financial Times
    a bgn:Agent ;
   schema:name "Prentice Hall/Financial Times" ;
    .

<http://id.worldcat.org/fast/1245064> # Europe.
    a schema:Place ;
   schema:name "Europe." ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@en ;
    .

<http://id.worldcat.org/fast/870196> # Communication in marketing
    a schema:Intangible ;
   schema:name "Communication in marketing"@en ;
    .

<http://viaf.org/viaf/15054858> # Patrick de Pelsmacker
    a schema:Person ;
   schema:birthDate "1957" ;
   schema:familyName "Pelsmacker" ;
   schema:givenName "Patrick de" ;
   schema:name "Patrick de Pelsmacker" ;
    .

<http://viaf.org/viaf/17507331> # Maggie Geuens
    a schema:Person ;
   schema:birthDate "1969" ;
   schema:familyName "Geuens" ;
   schema:givenName "Maggie" ;
   schema:name "Maggie Geuens" ;
    .

<http://viaf.org/viaf/47046670> # Joeri van den Bergh
    a schema:Person ;
   schema:birthDate "1971" ;
   schema:familyName "Bergh" ;
   schema:givenName "Joeri van den" ;
   schema:name "Joeri van den Bergh" ;
    .

<http://worldcat.org/isbn/9780273706939>
    a schema:ProductModel ;
   schema:isbn "0273706934" ;
   schema:isbn "9780273706939" ;
    .

<http://www.worldcat.org/title/-/oclc/76143934#Review/294655600>
    a schema:Review ;
   schema:itemReviewed <http://www.worldcat.org/oclc/76143934> ; # Marketing communications : a European perspective
   schema:reviewBody ""Now in its third edition, Marketing Communications: A European Perspective offers a comprehensive outline of the theories, methodologies and applications of marketing communications in a continental context. All elements of the communications mix are represented here, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Brand new coverage of emerging topics such as ethics, creativity in advertising, and the 'new' consumer groups and trends are accompanied by a variety of insightful case studies."" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.