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Marketing Communications : an advertising, promotion and branding perspective.

Author: Geraldine Bell; Babek Taheri
Publisher: Oxford : Goodfellow Publishers Ltd, 2017.
Series: Global management series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bell, Geraldine.
Marketing Communications : An advertising, promotion and branding perspective.
Oxford : Goodfellow Publishers Ltd, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Geraldine Bell; Babek Taheri
ISBN: 9781910158968 1910158968
OCLC Number: 1004999244
Notes: _ENREF_39_GoBack; _GoBack.
Description: 1 online resource (238 pages).
Contents: _GoBack; 1 Introducing Marketing Communications; Geraldine Bell; 2 History of Advertising ; Keith Gori; 3 Marketing Discourse and Semiotics ; Babak Taheri & Martin Gannon; 4 Consumer Decisions in Marketing Communications; Christopher Dodd ; 5 Marketing Communications Strategy; Geraldine Bell; 6 Branding and Brand Communications; Ross Curran and Babak Taheri; 7 Integrated Marketing Communications ; Kitty Shaw; 8 Creativity in Advertising and Promotion; Geraldine Bell ; 9 Digital Media and Marketing Interactivity; Kathryn Waite and Rodrigo Perez-Vega. 10 International Advertising and Communications Babak Taheri and Sean Lochrie ; 11 Marketing Communications Research and Evaluation; Geraldine McKay and Graham Pogson; 12 Case Studies ; _GoBack; _GoBack; _ENREF_1; _ENREF_2; _ENREF_3; _ENREF_4; _ENREF_5; _ENREF_6; _ENREF_7; _ENREF_8; _ENREF_9; _ENREF_10; _ENREF_11; _ENREF_12; _ENREF_13; _ENREF_14; _ENREF_15; _ENREF_16; _ENREF_17; _ENREF_18; _ENREF_19; _ENREF_20; _ENREF_21; _ENREF_22; _ENREF_23; _ENREF_24; _ENREF_25; _ENREF_26; _ENREF_27; _ENREF_28; _ENREF_29; _ENREF_30; _ENREF_31; _ENREF_32; _ENREF_33; _ENREF_34; _ENREF_35; _ENREF_36. _ENREF_37_ENREF_38; _ENREF_39; _ENREF_40; _GoBack; _GoBack; _ENREF_1; _ENREF_2; _ENREF_3; _ENREF_4; _ENREF_6; _ENREF_7; _ENREF_8; _ENREF_9; _ENREF_10; _ENREF_11; _ENREF_12; _ENREF_13; _ENREF_14; _ENREF_15; _ENREF_16; _ENREF_17; _ENREF_18; _ENREF_19; _ENREF_20; _ENREF_21; _ENREF_22; _ENREF_23; _ENREF_24; _ENREF_25; _ENREF_26; _ENREF_27; _ENREF_28; _ENREF_29; _ENREF_30; _ENREF_31; _ENREF_32; _ENREF_33; _ENREF_34; _ENREF_35; _ENREF_36; _ENREF_37; _ENREF_38; _GoBack; _ENREF_1; _ENREF_10; _ENREF_11; _ENREF_16; _ENREF_19; _ENREF_20; _ENREF_24; _ENREF_27; _ENREF_29; _ENREF_31; _ENREF_34; _ENREF_36.
Series Title: Global management series.

Abstract:

Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help  Read more...

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