skip to content
Marketing communications : engagements, strategies and practice Preview this item
ClosePreview this item
Checking...

Marketing communications : engagements, strategies and practice

Author: Chris Fill
Publisher: Harlow, England ; New York : FT Prentice Hall, 2005.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:
"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Chris Fill
ISBN: 0273687727 9780273687726
OCLC Number: 156599616
Notes: Previously titled: Marketing communications : contexts, strategies and applications.
Description: xxxvii, 911 pages : color illustrations ; 27 cm
Contents: 1. Introduction to marketing communications --
2. Communication theory --
3. The marketing communications industry --
4. Ethics in marketing communications --
5. Understanding how customers process information --
6. Customer decision-making --
7. How marketing communications might work --
8. Stakeholders : supply chains and interorganisational relationships --
9. Marketing : relationships and communications --
10. The impact of technology on marketing communications --
11. Integrated marketing communications --
12. Marketing communications : strategies and planning --
13. Marketing communications : objectives and positioning --
14. Branding and the role of marketing communications --
15. Corporate identity, reputation and branding --
16. Financial resources for marketing communications --
17. Evaluating marketing communications --
18. Advertising and strategy --
19. Advertising messages and creative approaches --
20. Traditional media --
21. Online and interactive media --
22. Media behaviour and planning : delivering the message --
23. Sales promotion : principles and approaches --
24. Sales promotion : methods and techniques --
25. Public relations --
26. Sponsorship --
27. Direct marketing --
28. Personal selling --
29. Exhibitions, product placement, field marketing and packaging --
30. Marketing communications across borders --
31. Business-to-business marketing communications --
32. Internal marketing communications.
Responsibility: Chris Fill.

Abstract:

"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--Jacket.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/156599616> # Marketing communications : engagements, strategies and practice
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "156599616" ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/46291470#Place/harlow_england> ; # Harlow, England
    schema:about <http://id.worldcat.org/fast/1103868> ; # Sales promotion
    schema:about <http://id.worldcat.org/fast/870196> ; # Communication in marketing
    schema:about <http://id.worldcat.org/fast/1010265> ; # Marketing channels
    schema:about <http://dewey.info/class/658.802/e22/> ;
    schema:bookEdition "4th ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/15051209> ; # Chris Fill
    schema:datePublished "2005" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/46291470> ;
    schema:inLanguage "en" ;
    schema:name "Marketing communications : engagements, strategies and practice"@en ;
    schema:productID "156599616" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/156599616#PublicationEvent/harlow_england_new_york_ft_prentice_hall_2005> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/46291470#Agent/ft_prentice_hall> ; # FT Prentice Hall
    schema:reviews <http://www.worldcat.org/title/-/oclc/156599616#Review/-1476404035> ;
    schema:workExample <http://worldcat.org/isbn/9780273687726> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA539734> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/156599616> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/46291470#Agent/ft_prentice_hall> # FT Prentice Hall
    a bgn:Agent ;
    schema:name "FT Prentice Hall" ;
    .

<http://experiment.worldcat.org/entity/work/data/46291470#Place/harlow_england> # Harlow, England
    a schema:Place ;
    schema:name "Harlow, England" ;
    .

<http://id.worldcat.org/fast/1010265> # Marketing channels
    a schema:Intangible ;
    schema:name "Marketing channels"@en ;
    .

<http://id.worldcat.org/fast/1103868> # Sales promotion
    a schema:Intangible ;
    schema:name "Sales promotion"@en ;
    .

<http://id.worldcat.org/fast/870196> # Communication in marketing
    a schema:Intangible ;
    schema:name "Communication in marketing"@en ;
    .

<http://viaf.org/viaf/15051209> # Chris Fill
    a schema:Person ;
    schema:familyName "Fill" ;
    schema:givenName "Chris" ;
    schema:name "Chris Fill" ;
    .

<http://worldcat.org/isbn/9780273687726>
    a schema:ProductModel ;
    schema:isbn "0273687727" ;
    schema:isbn "9780273687726" ;
    .

<http://www.worldcat.org/title/-/oclc/156599616#Review/-1476404035>
    a schema:Review ;
    schema:itemReviewed <http://www.worldcat.org/oclc/156599616> ; # Marketing communications : engagements, strategies and practice
    schema:reviewBody ""Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.