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Marketing communications, procedural learning, and consumer decision making

Author: Amna Kirmani; Peter Wright; Marketing Science Institute.
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1992.
Series: Report (Marketing Science Institute), 92-119.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Amna Kirmani; Peter Wright; Marketing Science Institute.
OCLC Number: 26510823
Notes: "Working paper."
"July 1992."
Description: 24 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), 92-119.
Responsibility: Amna Kirmani, Peter Wright.

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