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Marketing communications

Author: Gill Wood; Chartered Institute of Marketing.
Publisher: Oxford : Elsevier, 2004.
Series: CIM revision cards.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Study guides
Additional Physical Format: Print version:
Wood, Gill.
Marketing communications.
Oxford : Elsevier, 2004
(OCoLC)56640347
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gill Wood; Chartered Institute of Marketing.
ISBN: 9780080546674 0080546676
OCLC Number: 173481475
Description: 1 online resource (105 pages) : illustrations.
Contents: Cover --
Table of Contents --
Preface --
1 Introduction to Marketing Communications --
2 Marketing Communication Mixes --
3 The Marketing Communications Industry --
4 Relationships and Marketing Communications --
5 Marketing Channels --
6 Communication Strategies and Planning --
7 Media --
8 Evaluating Communications Effectiveness --
Last Page.
Series Title: CIM revision cards.
Responsibility: Gill Wood.

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