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The marketing complex : why modern marketers need to manage multiplicity

Author: Giles Lury
Publisher: London ; New York : Kogan Page, [2017] ©2017
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Lury, Giles.
Marketing complex.
London ; New York : Kogan Page, [2017]
(DLC) 2017028570
(OCoLC)969828613
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Giles Lury
ISBN: 9780749481131 0749481137
OCLC Number: 1004395265
Description: 1 online resource (1 volume) : illustrations
Contents:
Responsibility: Giles Lury.

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