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Marketing concepts for libraries and information services

Author: Eileen Elliott De Sáez
Publisher: London : Facet Publishing, 2002.
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
"The most successful organizations in a fast changing world are those that are genuinely market-oriented. If librarian and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This well-known textbook introduces practitioners to a wide range of marketing concepts and techniques  Read more...
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Additional Physical Format: Online version:
De Sáez, Eileen Elliott.
Marketing concepts for libraries and information services.
London : Facet Pub., 2002
(OCoLC)606756871
Online version:
De Sáez, Eileen Elliott.
Marketing concepts for libraries and information services.
London : Facet Pub., 2002
(OCoLC)607717057
Document Type: Book
All Authors / Contributors: Eileen Elliott De Sáez
ISBN: 1856044262 9781856044264
OCLC Number: 49740993
Description: xvi, 224 pages : illustrations ; 24 cm
Contents: 1. What is marketing? --
2. The corporate mission --
3. Marketing strategies for librarians and information professionals --
4. The marketing mix --
5. Promotion and public relations --
6. Market segmentation --
7. Marketing in the digital age --
8. Marketing research and market research --
9. Corporate identity and corporate image --
10. The marketing plan.
Responsibility: Eileen Elliott de Sáez.

Abstract:

This textbook introduces a wide range of marketing concepts and techniques suitable for library and information services. This updated second edition contains a new chapter on marketing in the  Read more...

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"For anyone involved in marketing their library or information service--and in my opinion that means all staff--this is essential reading."

 
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