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Marketing: concepts, issues, and viewpoints; selected readings

Author: David L Kurtz
Publisher: [Morristown, N.J.] D. H. Mark Publications of General Learning Press [1972]
Series: D. H. Mark series in marketing
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Kurtz, David L.
Marketing: concepts, issues, and viewpoints.
[Morristown, N.J.] D. H. Mark Publications of General Learning Press [1972]
(OCoLC)760254530
Document Type: Book
All Authors / Contributors: David L Kurtz
OCLC Number: 491104
Description: 393 p. 23 cm.
Series Title: D. H. Mark series in marketing
Responsibility: [by] David L. Kurtz.

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