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Marketing controllership

Author: R M S Wilson
Publisher: Alderssot, Hants, England ; Brookfield : Ashgate, ©2001.
Series: International library of management.
Edition/Format:   Print book : EnglishView all editions and formats

An exploration of marketing controllership. The essays, by leading authorities in the management studies field, are both international and interdisciplinary in scope, and seek to provide an entry  Read more...


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Document Type: Book
All Authors / Contributors: R M S Wilson
ISBN: 1855215934 9781855215931
OCLC Number: 42708079
Notes: A collection of 34 journal articles previously published between 1981-1999.
Description: xli, 521 pages : illustrations ; 25 cm.
Contents: Part 1 Introduction: marketing control will really change your accounting, Kenneth Simmonds. Part 2 Interface: the marketing of finance interface, Janet T.D. Ratnatunga et al; marketing-based assets and shareholder value - a framework for analysis, Rajendra K. Srivastava et al; marketing costs - accountants to the rescue, L. Gayle Rayburn; marketing outcomes, financial conditions and retail profit performance, J. Joseph Cronin Jr. and Steven J. Skinner; whay type of profitability reports do marketing managers receive?, Douglas M. Lambert and Jay U. Sterling; marketing, cost management and management accounting, George Foster and Mahendra Gupta. Part 3 Where are we now? - analysis: strategic attributes and performance in the BCG matrix - a PIMS-based analysis of industrial product businesses, Donald C. Hambrick et al; the nature and measurement of marketing productivity in consumer durables industries - a firm level analysis, Del I. Hawkins et al; strategic auditing of human and financial resource allocation in marketing - an empirical study using data environment analysis, Jean-Charles Chebat et al; a look on the cost side - market share and the competitive environment, William Boulding and Richard Staelin; a mission approach to customer profitability analysis, Asokan Anandarajan and Martin G. Christopher; customer profitability analysis - challenges and new directions, George Foster et al; activity-based costing - accounting for a market orientation, Daniel J. Goebel et al; market competition, management accounting systems and business unit performance, Lokman Mia and Brian Clarke. Part 4 Where do we want to be? -decision making: the evaluation stage in marketing decision making, John C. Mowen and Gary J. Gaeth; measures of marketing success, Tim Ambler and Flora Kokkinaki; impact of resource allocation rules on marketing investment-level decisions and profitability, Murali K. Mantrala et al; the net present value of market share, Victor J. Cook Jr.; applying financial portfolio and multiple criteria approaches to produce line decisions, Samuel Rabino and Arnold Wright; salesforce compensation - an empirical investigation of factors related to use of salary versus incentive compensation, George John and Barton Weitz; cost containment in marketing, A.J. Magrath and Kenneth G. Hardy. Part 5 How can we measure arrival? - control: marketing control and performance in early growth companies, David A. Boag; marketing jobs and management controls - toward a framework, Bernard J. Jaworski and Deborah J. MacInnis; evaluating the strengths and weaknesses of marketing using a value-chain analysis - a survey of 35 Norwegian firms, Pay Joynt; investigating relationships among sales, management control, sales territory design, salesperson performance, and sales organization effectiveness, Emin Babakus et al. Part 6 Controls: the marketing budgeting process - marketing management implications, Nigel F. Piercy; promotion budgeting and control in the fast food
Series Title: International library of management.
Responsibility: edited by Richard M.S. Wilson.


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