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Marketing, corporate social initiatives, and the bottom line

Author: Lerzan Aksoy; Kiersten Elliott; Marketing Science Institute.; Initiative for Social Innovation through Business (Aspen Institute)
Publisher: Cambridge, Mass. : Marketing Science Institute, ©2001.
Series: Report (Marketing Science Institute), no. 01-106.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Lerzan Aksoy; Kiersten Elliott; Marketing Science Institute.; Initiative for Social Innovation through Business (Aspen Institute)
OCLC Number: 48547154
Notes: Conference co-sponsored by the Marketing Science Institute and the Aspen Institute's Initiative for Social Innovations through Business. Held at the University of North Carolina at Chapel Hill, March 2001.
Description: 34 ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 01-106.
Responsibility: prepared by Lerzan Aksoy and Kiersten Elliott.

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